Koleksi dan Dokumen Digital

Managing brand equity: capitalizing on the value of a brand name

244 - 658.827 AAK m

Buku

AAKER, DAVID A.

1991

The Free Press

Abstrak: -

Full Teks: -

Tersedia: 4 dari 4 eksemplar

Building strong brands

271 - 658.827 AAK b

Buku

AAKER, DAVID A.

1996

The Free Press

Abstrak: -

Full Teks: -

Tersedia: 7 dari 7 eksemplar

Brand leadership

273 - 658.827 JOA b

Buku

JOACHIMSTHALER, ERICH
AAKER, DAVID A.

2000

The Free Press

Abstrak: -

Full Teks: -

Tersedia: 3 dari 3 eksemplar

Brand portfolio strategy: creating relevance, differentiation, energy, leverage, and clarity

274 - 658.827 AAK b

Buku

AAKER, DAVID A.

2004

The Free Press

Abstrak: -

Full Teks: -

Tersedia: 7 dari 7 eksemplar

Advertising management

2757 - 659.1 AAK a

Buku

AAKER, DAVID A.
BATRA, RAJEEV
MYERS, JOHN G.

1992

PRENTICE HALL

Abstrak: -

Full Teks: -

Tersedia: dari eksemplar

Strategic market management

2782 - 658.81 AAK s

Buku

AAKER, DAVID A.

1995

John Willwy and Sons

Abstrak: -

Full Teks: -

Tersedia: dari eksemplar

Strategic market management

3179 - 658.81 AAK s

Buku

AAKER, DAVID A.

2005

JOHN WILEY SONS

Abstrak: -

Full Teks: -

Tersedia: dari eksemplar

Marketing research

382 - 658.83 KUM m

Buku

KUMAR, V
LEONE, ROBERT P.
DAY, GEORGE S.
AAKER, DAVID A.

2013

John Wiley and Sons

Abstrak: -

Full Teks: -

Tersedia: 2 dari 2 eksemplar

Marketing research

4158 - 658.83 KUM m

Buku

KUMAR, V
DAVID, GEORGE S.
AAKER, DAVID A.

2003

John Wiley rand Sons

Abstrak: -

Full Teks: -

Tersedia: dari eksemplar

Brand relevance: making competitors irrelevant

4593 - 658.827 AAK b

Buku

AAKER, DAVID A.

2011

Jossey-Bass

Abstrak: -

Full Teks: -

Tersedia: 1 dari 1 eksemplar